Design Strategy & Innovation

Design can be defined as a technology that precedes innovation. Today, any product, good or service that is not supported by a holistic design strategy loses money in its implementation, and market share against its competitors.

Strategic Design integrates design disciplines such as industrial, graphic, fashion, lighting, sustainable, architectural, etc., in order to establish a vision for the company where its values are transmitted in all its undertakings.

The objective of Innovation, incremental or disruptive, is to satisfy the needs and emotions of human beings, through evolving products, goods and services that a company must provide in order to maintain its relevance in the market.

A company's ability to increase its significance, while maintaining positive returns on investment, relies on its capacity to create and execute strategic solutions that satisfy the necessities and desires of its clients. Strategic Design and Innovation are fundamental components in this process