CINEPOLIS

Global Sr. Director of Innovation and Design

“Hi all, here is briefly why I recommend working with Lorenzo. As head of global Design and innovation team at Cinepolis he was one of my reports, a very valuable member of my team, he is very proactive.

If you are planing on doing it from scratch, he is definitely the team member you want. He is very good researcher understands how Smart design works and how to implement things, he takes care on building cost-effective too. Lorenzo’s work is based on strategy, he is very agile to see sooner what is coming. Lorenzo brings positive energy to any room, but most important, he is always looking to create value with the Design solutions.

Unfortunately, we have a huge slowdown on the company right now, but I will be happy to work again with Lorenzo in the future.
Thanks.”

CINEPOLIS

Global Interior Design Manager

“I met Lorenzo when he started to lead our team in Cinepolis. I want to thank publicly for his leadership, being a great team player and team builder, always pushing to break the status quo and embracing all of us. It helped me to holistically integrate the design and ask more complex questions of any type of project.”

WHIRLPOOL

President Mexico & VP North America

“I had the privilege of sharing part of my career with Lorenzo while I acted as president of Whirlpool Mexico. Lorenzo is a rare professional who knows how to connect creativity and innovation to pragmatism and financial feasibility. A person with a high degree of human sensitivity who constructively challenges the status quo. He was instrumental in lifting the spirits and engaging the whole design team in Mexico.”

WHIRLPOOL

Global Sr. Manager User experience Design

“I worked with Lorenzo for 3 years. Lorenzo is very creative and capable design leader. He has brought vision and fresh thinking in Whirlpool Mexico, always based on a deep understanding of the Mexican culture, customers, technology & business.
He has made remarkable progress in creating a culture of creativity and innovation at Whirlpool Mexico.
Lorenzo has an outstanding international experience that allows him to be a corporate change agent and embedding design thinking into corporations or potential new business.”

CodificARTE

Senior Web Developer

“José's mind is not from this world. He's original, and he delivers gorgeous results, often exceeding your already high expectations. Just take a look at his portfolio and convince yourself. A true professional and a very creative, cliche-free designer.”

Politecnico di Milano

Coordinator of Departmens of Engineering, Ergonomics & Design - Professore Emerito

“I followed up and directed his research regarding the state-of-the-art applications of superconductivity. Afterwards, I invited hi to stay at the Politecnico di Milano ..... He made a remarkable research, which integrated new technology, sustainable development, social need and design in a market reality.

For four years, I have followed this young man develop both academically and personally into a genuinely well-rounded individual and designer......”

A.T.E.C - Tutondo

Chief Executive Officer

“......His work was always defined as an explosion of creativity, innovation and character with a very aesthetic style. Besides the foregoing, his work was characterized for always finding solutions to the problems that were presented along the development of the products, either by design solutions or technical ones.... his design direction work had an important impact in the turnover of the company.

Tutondo was marked by Lorenzo's work, which was very appreciated by all of us.”

Studio Corradini & Associati

Senior Partner

“It is a distinct pleasure to recommend to you my esteemed collaborator and friend Lorenzo Merla Laguna. In my capacity as senior partner at Corradini Advisors, I met Lorenzo in ATEC - Tutondo (2003) when I was the Chief Executive Officer. Since then, we have worked closely for more than four years in different projects.

As a creative designer, Lorenzo has developed very innovative and multi award wining products. His work has been a very important element in our company's continued success, as I address below

- Oh by tutondo speakers system - multi award
- Four patents in the lens’s area for - Bergamin and SAS
- Top product recognition - Guanghzou fiera
- Design week. Guanghzou, China.

Lorenzo has a zest for life and has a variety of interests, with a great background. He can relate to people in many ways and many levels, and has always understood the potential of creating teamwork with others. I would without any reservation recommend Lorenzo for his next step....”

Secretaría de Economía, México

Former Secretary of Economy Mexico

“I first met Lorenzo Merla Laguna, when I was Under Secretary of the Economy of Mexico, during an official visit in November 2004 to Italy where the aim was to integrate the added value of design to our industry. I continue in relationship with Lorenzo until I had the opportunity to be the Secretary of Economy of Mexico....

He led our chapter to a real life example of a Mexican designer with success in a foreigner country; famous for its designers. Since then, we have been in contact, where he had set an unprecedented record in portfolio growth.

I am confident that he will continue, that he will continue to succeed in his projects. He has proven to be a take-charge person who is able to successfully develop plans and implement them.”

Giulietta Art Glass de México

General Manager

“Lorenzo worked for Giulietta ArtGlass de México in the years 1994 to 1999, when I served as General Director of said company.

Giulietta Art Glass de México, was a company dedicated to the design and production of art in glass. José Merla carried out different activities in the company (despite his young age at that time). The main activities that he carried out were production, design, administration, marketing and sales of the company.

In carrying out these activities, José was always characterized by his agility in solving problems, creativity in the development of products - sinks made of glass when at that time they were not yet in fashion-; assumption of leadership among other employees, agility in negotiating with clients, etc.

Seeing the development that José has had after leaving Giulietta Art Glass of Mexico and the works of art that he created in those years for the company, we feel extremely fortunate to have been able to count on his collaboration in that pioneering time of Lorenzo.”