Driving Innovation, Patents & Business Growth for Whirlpool
Building a Design-Led Product Ecosystem
A structured, design-driven methodology was established to transform product categories into revenue-generating, cost-optimized assets. The Global Consumer Design (GCD) Mexico framework was structured into four pillars—Advanced Design, Design Execution, Experience Design, and Design Consolidation—ensuring a seamless integration of brand identity, usability, and manufacturing efficiencies.
Each phase played a critical role: Brand Design, Color Finishing & Materials, Visual Representation, and Advanced Projects set the foundation for differentiation, while User Experience, Graphic Design, Craftsmanship, and Style Mastery refined product engagement. Simultaneously, Design Execution for Refrigeration, Cooking, Laundry, and OEMs optimized product development, and Prototyping & Studio Engineering ensured scalable implementation.
By leveraging consumer insights and usability, this structured approach enhanced the cooking, refrigeration, and laundry categories, securing patents, international design awards, and double-digit sales growth. Additionally, cross-functional collaboration optimized cost efficiency, reducing design expenditures by 47%, while reinforcing brand recognition and product leadership in the 2018-2020 generation.
Establishing a Scalable Brand Design Language
A comprehensive global brand design language was developed to ensure visual and functional consistency across all product lines. This holistic approach reduced design redundancies and increased manufacturing efficiency, cutting design development expenditures by 47%, while reinforcing brand recognition and consumer trust.
Brand Design Values
Brand DNA
Revolutionizing Product Lineup through Regional Excellence
Leveraging design strategy and innovation, along with regional market insights, the approach was strategically led to create meaningful, high-impact solutions in key product categories:
Cooking: Secured 3 patents, earned the IF Design Award, and achieved a 12% increase in sales.
Refrigeration: Developed 3 patented innovations, strengthening competitive advantage and product differentiation.
Laundry: Introduced 3 patents, optimizing usability, efficiency, and consumer experience.
This strategic positioning ensured market leadership for the 2018-2020 generation, reinforcing a design-driven approach to profitability and innovation.
Design as a Business Multiplier: A Cross-Disciplinary Approach
The philosophy of design was established as a strategic asset rather than a cost center, integrating it into business decisions to drive both innovation and profitability. A high-performance team of 20+ multidisciplinary experts across Consumer Insights, UX, Craftsmanship, Usability, CFM’s, OEMs, Engineering, and Prototyping collaborated to ensure that each product was not only aesthetically refined but also engineered for long-term business impact.
Optimizing Scale through Design Governance
A Global Design Governance and Alignment framework was established to ensure uniformity in execution, enabling a seamless transition from regional variations to a globally integrated design strategy. This alignment optimized economies of scale, streamlined production processes, and reinforced a cohesive brand identity across all markets, ensuring that design remained both cost-efficient and strategically unified.
Sustainability and Materials Innovation for Competitive Edge
Material experimentation and sustainability efforts were integrated into the product lifecycle strategy, increasing perceived brand value while enhancing cost efficiency. Through incremental innovations, accessories and touchpoint refinement further strengthened the consumer experience, increasing brand loyalty and market retention.
Driving Brand and Sales Growth Through Experience Design
By expanding the role of design beyond product aesthetics, Experience Design became a strategic tool to enhance brand perception, optimize customer interactions, and improve employee engagement. These initiatives elevated brand positioning, enhanced customer engagement, and streamlined cross-functional collaboration, directly influencing manufacturing, marketing, and sales strategies.
By integrating design as a core business driver, the approach not only reinforced brand consistency and differentiation but also contributed to higher conversion rates, improved customer retention, and a stronger organizational culture.
IF Design Award - Winner
Range + Oven 30" Side Door stainless steel Whirlpool - WFR7600S - Estufa al Piso
Would you like to see more? Contact us to request access.
